Brainstorming to The Power of Three
I have been working recently with the management team of an education provider who are about to launch a new course and qualification in the market-place and they asked for my help in developing a breakthrough marketing plan. One of the tools I gave them was what I call the Power of Three.
This is a tool which asks you to develop:
1. A Business-as-Usual approach i.e. consistent with what we have always done
2. A Different Approach i.e. a qualitatively different way and
3. A Radical Approach i.e as the name implies a completely new, fresh and hopefully original way.
This simple structure has a number of advantages. It forces you to think in a more creative way and it gives you (and your team) permission to present those left-field ideas. It also creates greater choice and encourages you to think in a broader way.
After creating the three options you can select the most appropriate option. Remember the options are not mutually exclusive–you might use some of the BAU and ifferent and trial a few features of the radical approach.
The Power of Three can be used by an individual or group and used for idea generation, problem-solving or decision-making (for more information on this tool or any other of my other 60 tools, check out my book, The Idea Generator, Allen & Unwin).
Give it a go –but do it fast.
