Design Thinking @ Speed
According to the latest Business Week edition, Design Thinking is the next big thing in business, ‘Sure, it’s the latest trendy term to sweep the business world, but it’s a technique that designers and executives alike hope may help to provide a solution to some of the world’s serious challenges. ‘
But what is Design Thinking? According to Wikipedia, Design thinking is a process for practical, creative resolution of problems or issues that looks for an improved future result.
Another insight is offered by Edward De Bono when he suggests, ‘you can analyse the past, but you need to design the future". He defines Design Thinking as combining existing things in new ways to deliver value.
The common themes among people concerned with Design Thinking is that it is a way of thinking that is more concerned with the what could be rather than what exists today. It complements rather than replaces analytical thinking which is mainly used in business.
Speed Thinking is similar to design thinking with its emphasis on creating new possibilities, movement and not being stuck in the past. Also Speed Thinking is not concerned with being right or wrong in the early START stage.
But Speed Thinking has one key difference with Design Thinking. The emphasis is on thinking quickly. By varying the pace at which you think not just how you think you can obtain amazing results. This is because you do not filter or judge your responses as you are too busy just creating, solving or deciding in the moment.
The ideal for me? Design Thinking@Speed!
