Coming up with a new, different idea is the start of the innovation process. But an underrated part of this process is to build a stronger, workable concept. I have found that by asking the following six questions you can transform your raw idea into something that can create more value for customers and your shareholders.

1. Can the idea better meet a customer or user need?

2. Can the idea be made simpler?

3. Can the idea generate more revenue?

4. Can the idea be made more original?

5. Can the idea save more money?

6. Can you test the idea quickly, simply & cheaply?