The Two Minute Competitive Pitch
June 12, 2008
I have just finished a project working with a media company and in particular ways they might increase their chances of new business success.
One of the tools we used with great effect is what I call the Two Minute Competitive Pitch. In this case we nominate some people to become the client (these were people outside the business) and the remainder of the group are broken up into smaller groups each representing a particular competitor.
The challenge then is for each group to present their competitive pitch in two minutes to try and win an imaginary piece of business. This process is quick and powerful because it gives everyone an insight into what the competitors might say and where they are strong or weak relative to your business.
Competitive analysis done in this way is often more revealing and dynamic than the traditional longer, more formal review of the market-place.
It will often unlock new market-place growth opportunities.
Comments
Got something to say?
