Have a problem–try drawing the solution

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One of my favourite Speed Thinking Tools is to get people to draw the solution. In the work I am doing with an International Airline for example, I ask the customer service staff to draw nine potential frustrations in two minutes that a customer may feel when they deal with the airline. Then we select one and try and reduce or take that frustration away (again in two minutes).
 
Drawing has a number of benefits:
 
- It is more evocative and emotional.
 
- You can communicate a powerful message quickly.
 
- Images are universal–this is a major advantage when you are working with people where English might be a second language
 
- It forces you to use your more visual, imaginative right-brain.
 
Try it. The next time you are faced with a situation try and draw nine new ideas or solutions–you will surprise yourself.

Dr Ken Hudson

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