What problem are you solving?
I just attended a small business conference where i was one of the key speakers. I was full of confidence as i wandered around the different stands. Until one of the managers of a web site business asked me:
With Speed Thinking what problem does it solve for customer, supplier, partner, employee etc?
What a great question.
I had to quickly jot down the following nine problems:
Speed Thinking will help anyone to address the problems of:
- Procrastination
- Small, incremental and ‘me-too’ ideas
- Achieving a better work-life balance
- A lack of personal energy
- Unproductive and time-consuming meetings
- Slow speed to market
- Decline in sales
- Too much to do and to little time
- Poor team building and results
By thinking about what problem you solve you are in a better position address to market and communicate your services.
What problem does your business solve?
Ken Hudson

