The Idea Generator
The Idea Generator : Tools for Business Growth
(Allen & Unwin) by Dr Ken Hudson, 2007
Ideas are the lifeblood of any business. But have you ever been stuck for one? If you have, then The Idea Generator is for you. It outlines 60 effective and practical tools to help you create a range of big, new concepts. Each tool is simple to use and includes hints on how and when to use it for the best results.
The Idea Generator is a powerful handbook. It will help you solve problems, create new opportunities and improve individual and team performances. It will benefit anyone and help them become more confident in their creative abilities with immediate results.
Reviews of The Idea Generator : Tools for Business Growth
Sixty practical tools come to the rescue of those starved of inspiration.
Boss Magazine, September 2007.
As an introduction to looking at your business in a new light, The Idea Generator will be hard to beat.
Unlimited Magazine, September 2007.
If you get stuck for good ideas – then Ken Hudson’s new book The Idea Generator is for you.
NZ Business, September 2007.
This is an extremely user-friendly text that breaks down concepts with the help of clear diagrams and simple, real-life examples.
Virgin Blue Magazine, November 2007.
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